Web 2.0 is already something you’re familiar with, whether you recognize it or not. You found this article on our website, clicked on it, and are now reading it. You fancy yourself a Web 2.0 expert.
The web that you have grown accustomed to over the past 15 or so years is Web 2.0. Marketers have learned to leverage social media and the web to assist clients who are in need. This is the reason why the government Legislature now frequently has discussions on data privacy.
The newest version of the web is called Web 3.0.
It appears intimidating because it involves many unfamiliar new worlds, such cryptocurrencies and blockchains. But to comprehend what Web 3.0 is, you don’t need to be an expert in cryptocurrency or blockchain technology.
You don’t really know how the modern web (Web 2.0) operates, do you? Nope. Yet you’re navigating it with ease, engaging in everyday networking, product purchases, and marketing.
Let’s go through what you need know about Web 3.0 so you can see how your experience in digital marketing fits into it.
An improved version of the current web is known as Web 3.0. The process of creating a “beta” product, making it an official product, and then optimizing and improving that product over time is exactly how the web works.
The next stage of the Internet’s development is known as Web 3.0. It is based on blockchain technology since Web 3.0’s main drawback, that it is decentralized.
The public transactions are meticulously recorded using blockchain technology. The transactions you are familiar to (those aren’t on the blockchain) are different from this. Any interested party has access to these transactions, which are maintained across numerous computers connected by a network. People prefer blockchain technology because it is less prone to hacking and creates transparency that was not before possible.
They adore it for its decentralization as well. Blockchains produce a decentralized web experience rather than a centralized one where one organization or person is in charge. Mark Zuckerberg, for instance, is in charge of Facebook’s operations (and, of course, has lots of help and insight from his team). Because Facebook users do not control the firm, we were not given the opportunity to vote on the most recent name change from Facebook to Meta. We are Facebook users, and we follow the platform’s lead wherever it goes.
The goal of Web 3.0 is to return control of the web to the user. There are two primary methods for doing this:
Web 3.0 is managed through decentralized autonomous organizations, or DAOs, where the holders of the most tokens in the organization have the power to decide how the business is changed. It cannot be shut down without a governing body, and content can essentially not be restricted (which is also an argument against Web 3.0).
The structure of Web 3 .0 prevents our digital identities from becoming linked to our physical identities. When you browse a product on a Shopify online store, that product appears in YouTube advertising and your Facebook newsfeed in Web 2.0. You can visit pages, buy things, and make purchases in Web 3.0 without them being included to your online feeds or experience.
Similar to how Web 2.0 began as Google Ads gained traction, Web 3.0 began as more people became aware of blockchain technology and cryptocurrencies. The golden rule for marketers is to promote where people are paying attention.
We have some good news: Web 3.0 marketing is the same as Web 2.0 marketing. Because of the platform shift, the marketing fundamentals cannot be altered. The copywriting techniques used in newspaper ads are also used in Facebook ads. The platform is the only distinction (and some updated imagery).
Web 3.0 isn’t as intimidating as it first appears. Remember that you don’t need to fully comprehend cryptocurrencies, blockchains, or decentralization in order to use these services if you ever feel like it’s above your head. You need to understand the concept, not every aspect of the intricate processes that make them a reality.
You used the same philosophy to Web 2.0. You don’t need to understand how the world’s Internet connections connect New York City to Tokyo to transmit the internet. To grasp what the web is and how to utilize it, you only need to be familiar with the fundamentals.
Marketers need to be reminded that Web 3.0 marketing follows the same principles as marketing on websites, billboards, newspapers, and other forms of media:
Understand your ideal customer.
To create messaging that is compelling, determine the After State.
Explain the product in detail and the advantages it offers in terms of Web 3.0 to allay their concerns.
Isn’t it convenient to have a skill set that works across the many web platforms? Stick to this platform to learn the skills you need to explore Web 3.0 Technology.